Michalina Bidzinska | UX Designer

UX Designer & Strategist

Hobbyist Design Writer

Mentor & Content Creator

I’m a London-based UX Designer, UX Strategist & Mentor, currently working at Fortnum & Mason. I specialize in delivering cross-cultural, insight-driven, and inclusive experiences in e-commerce space. In my spare time, I publish articles on UX Collective, UX Mag and UX Planet to empower and inspire other UX professionals across the world.

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Recent Publications

Hey Siri: call an ambulance

How health-centered design can save lives.

https://medium.com/user-experience-design-1/hey-siri-call-an-ambulance-953cea333d19

How nostalgic UX suddenly became a global trend

And why we love products inspired by our childhood memories.

https://medium.com/user-experience-design-1/how-nostalgic-ux-suddenly-became-a-global-trend-d564fc87f4da

Everybody lies; your users too

Why listening to users is less important than observing their actions.

https://medium.com/user-experience-design-1/why-watching-users-is-more-important-than-listening-8d7665788dac

Designing a robust right-to-left UI in Arabic, Hebrew and Farsi

There are more than 7100 languages spoken around the world today. While some have more unusual and complex linguistic rules than others, there's one common feature uniting the vast majority of them - they're all written from left to right. That's why designers can design an interface that accommodates several languages simultaneously without extra effort.

https://uxdesign.cc/designing-a-robust-right-to-left-ui-in-arabic-hebrew-and-farsi-d1e662a09cfa

Shhh: top secret guide to effective stakeholder management

And promoting the impact of your designs.

https://medium.com/ux-planet/top-secret-guide-to-effective-stakeholder-management-461756317f87

What Animal Crossing can teach you about the power of defaults

And best UX practices in conversion rate optimization.

https://medium.com/user-experience-design-1/what-animal-crossing-can-teach-you-about-the-power-of-defaults-95e444e865bd

Why A/B Testing Pays Off

A sneak peek into making data-driven design decisions.

https://uxplanet.org/a-vs-b-dont-ask-your-colleague-ask-your-users-e37e8f2419ae

Why some great products failed to survive on the market

With the impressive presentations on the metaverse delivered by Meta in mid-2022 and the news on massive layoffs happening at Meta at the end of the same year, we can all question what exact features make an idea successful in the market. Is it about the financial input, internal talent, perfect timing, or all these factors combined?

https://medium.com/ux-planet/why-some-great-products-failed-to-survive-on-the-market-ec8a826eb2c6

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